Marketing to Families

Marking is always a changing field. Often times, one must look into the culture and the world to see what might to appel to prospect buyers. This can be tasking as companies are always looking to follow the latest trend and follow the desire of their prospect buyers. That leads us to the question…what changes in the home owner business?

Most commonly, a home is thought of as a man and women with a few children scurrying around the home; however, in recent years this idea has begun to transform. Women were thought to be responsible for the home and children and the men for financial stability. For this reason, housing marketing strategies often times produced relatable ads of women cheerily smiling in the kitchen while the men were dressed in formal attire often accompanied by a suitcase. This portrayal worked fabulously for the time it was designed but how should the housing market look at advertising now?

The word itself, family, has become almost ambiguous in the way it can be perceived. Today a family can consist of a single parent and children, a large nuclear family living together, a same sex couple and/or marriage, and perhaps a single male or female living with their close pets. The world has begun to change into a more accepting place and laws are changing to appease the desire to fit this forever molding criterion of a family and thus, the marketing place should change with it.

Consumers are more likely to be attracted to a product if the can in vision themselves using or needing it; therefore, projecting the right images and phrases will be more likely to bring in more business. In order to accomplish the feat, a company must be willing to look into the many different families that have arisen in our culture and find a few different marketing strategies that will hit home with their audience.