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Monday, November 21, 2011

Color and it's emotional impact

Colors have an emotional impact on the viewer. A review of how color affects people follows.

Yellow
  According to some, yellow increases irritability: therefore more arguments occur in a yellow kitchen. Yellow also stimulates the appetite and enhances memory retention (think of a yellow legal pad, yellow highlighter or yellow Post-it Notes).

  Yellow will always remain an important part of the kitchen palette because it is sunny, bright and a happy color that works well with the natural color of food products. Whether a butter golden tone reflecting the creamy sense of meringues, or a punchy vibrant look reminiscent of a bouquet of daffodils, yellow can wash across the cabinets or be used as an accent. Yellow has become more intriguing recently as it enters the world of metallic golden tones.

Green
  The eyes see green as a neutral, the body treats it as a neutral. It's a suburban color indicating moderation, temperate behavior. In that it is the color of the earth, it provides true balance.

 Green can be used as a dark, yellow green that has been inspired by mature and its serenity, as well as a mauve silver-green that works well with neutrals and complementary colors. In the past, green was sometimes avoided, seen as a uniform or work clothing color. Today, it's a fresh, embraceable hue. It is often used as a neutral backdrop behind a stronger accent color.

Blue
  Blue reminds us of water. It slows the body system down; we feel we have all the time in the world. It is a color of logic, leading one to think conceptually. And good news dieters! It depresses the appetite!

  Blue-awash with white-continues to be a strong color preference and is popular in both kitchens and bathrooms. Navy or dark, rich blues are often specified for long-term living environments. Blue is an excellent complementary color to the orange hues seen in ginger, cinnamon or honey tones in other surfaces. Lighter, washed denim blue is another variation on the use of this color.

Purple
  Purple is a regal color often times associated with the spiritual, the wealth and with stature.
Home fashion leaders, the European press and some women clothiers continually predicted that purple would emerge as a color of the future-the result has been a recent increase in muted plums, warm purples and even intense  purples used for impact and effect.

Reds and Pinks
 This is the longest color wave. It sells food because people eat more and pay more in a red environment. Red lets us feel that we can focus on the impulse, indulge ourselves , have the courage or knowledge to be truly individualistic and live for the present moment. Interestingly enough, pink- a version of red- has a much different impact from its strong red foundation color. A natural stress reducer, it stimulates our interest in sweet, sugary things.

  Red is used extensively in the fashion world to anchor black. It is an ecellent accent color and is seen in dark vibrant, Merlot-type finishes in woods and in some solid surfacing and quartz countertop materials.

Oranges and Browns
  Orange is the past might not have had much "snob appeal", however orange is playful, fun and pleasurable.

  Global trends are leading designers to see a new use of intense orange tones in heavily structured geometric patterns emerging from the Africans and South American communities. this interest in orange is moving the color into a deeper, richer tone.

  Browns-in many cases simply a tone of orange-are safe colors, oftentimes specified by the ultra-conservative. However, they are being given a new life as they become textural mixed with metallics. the dark, earthy brown colors or oak and cherry are used in the furniture world. These brown tones are returning to popularity in the kitchen and bathroom settings.




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